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Retail & e-commerce

Move browsers to buyers in one thread.

Subport runs the full retail conversation in WhatsApp — discovery, checkout, fulfillment, returns. Your store, your stack, one inbox.

  • Cart recovery

    +34%

    vs. email-only flows

  • Time to first response

    −42%

  • Repeat purchase rate

    3.1x

01

Where retail teams are losing today.

Generic commerce automation breaks the moment a customer asks a real question. The handoffs leak. The cart goes cold. The agent inherits a half-finished thread.

  • 01

    Cold carts, lost revenue

    70% of carts don't make it to checkout. Email recovery hits 8%. WhatsApp threads get there — when the bot is good enough to answer the actual blocker.

  • 02

    Tickets full of order lookups

    "Where's my order?" eats 40% of agent time. None of it requires a human — but every customer expects an answer in under 5 minutes.

  • 03

    Returns that take a person to start

    Return policies are simple. Return flows are not. RMAs sit in queues for hours because the bot can't read order history.

  • 04

    Generic recommendations

    Catalog widgets show what's in stock, not what fits the buyer. Personalization without history is a guess.

02

What Subport runs for retail.

Built on the WhatsApp Business API, plugged into your store, your CRM, and your inventory.

  • Conversational shopping

    Buyers describe what they want. The agent searches your catalog, filters by stock, and shows options with size and price.

    • Live catalog and inventory lookup
    • Variant selection in-thread
    • Size and fit guidance from your KB
  • In-thread checkout

    From cart to paid in the same conversation. PCI-compliant payment links, saved cards, regional methods.

    • Stripe, Razorpay, PayU, Adyen ready
    • Saved address and card on profile
    • Currency and tax aware
  • Order, return, refund

    The agent owns the post-purchase loop. Status, tracking, returns, refunds — without a human queue.

    • Carrier tracking woven into replies
    • RMA initiation and label dispatch
    • Refund eligibility from policy rules
  • Targeted promotions

    Send to the right segment, in the right moment, with policy-safe templates and opt-out built in.

    • Behavior-driven send rules
    • WhatsApp template library
    • Suppression and quiet hours by default
03

How a buy plays out.

Three chapters from the same customer — discovery, checkout, post-purchase. One agent, one thread, no handoffs.

Chapter 01

Discovery without a search bar

Buyers describe what they want in plain language. Subport reads your catalog and answers with three options that actually fit.

  • Natural-language product search
  • Stock-aware recommendations
  • Size, color, and price upfront

Chapter 02

Checkout in the same thread

No app switch. No retyped address. The buyer confirms, pays through a secure link, and gets the receipt back in seconds.

  • Saved profile, no retyping
  • PCI-compliant payment links
  • Order confirmation in-thread

Chapter 03

Post-purchase, on autopilot

Tracking updates, delivery confirmation, and returns — handled by the agent. The human team only gets pulled in when something actually goes wrong.

  • Real-time carrier updates
  • One-tap return initiation
  • Refund status without a ticket
04

What changes when retail moves to WhatsApp.

Aggregate impact across Subport retail customers in 2025.

  • Cart recovery

    +34%

    vs. email retargeting

  • First response time

    −72%

  • Repeat purchase rate

    3.1x

  • Average order value

    +18%

05

The moments we automate.

Things your team does a hundred times a day, that an agent should be doing instead.

  • 01

    "Do you have this in red?"

    Variant lookup against live inventory. Suggest in-stock alternates if not.

  • 02

    "Where is my order?"

    Carrier API in the loop. Tracking, ETAs, exceptions — without a ticket.

  • 03

    Return and exchange

    RMAs from a single message. Policy rules in code, not in scripts.

  • 04

    Sale-day broadcasts

    Segmented sends with template policy guards and quiet hours.

  • 05

    Loyalty & restock alerts

    Triggered when a wishlist item lands or points cross a threshold.

  • 06

    Escalations that arrive ready

    When a human is needed, the agent hands off with full thread context.

06

Connects to the retail stack you already run.

First-class adapters, not webhooks-and-prayers.

  • ShopifyStorefront
  • WooCommerceStorefront
  • Salesforce CommerceStorefront
  • StripePayments
  • RazorpayPayments
  • KlaviyoMarketing
  • ShippoLogistics
  • GorgiasHelpdesk

Bring retail support and conversion into one thread.

Start with one channel and one playbook. Most teams have a measurable lift inside two weeks.