Retail & e-commerce
Subport runs the full retail conversation in WhatsApp — discovery, checkout, fulfillment, returns. Your store, your stack, one inbox.
Cart recovery
+34%
vs. email-only flows
Time to first response
−42%
Repeat purchase rate
3.1x
Generic commerce automation breaks the moment a customer asks a real question. The handoffs leak. The cart goes cold. The agent inherits a half-finished thread.
70% of carts don't make it to checkout. Email recovery hits 8%. WhatsApp threads get there — when the bot is good enough to answer the actual blocker.
"Where's my order?" eats 40% of agent time. None of it requires a human — but every customer expects an answer in under 5 minutes.
Return policies are simple. Return flows are not. RMAs sit in queues for hours because the bot can't read order history.
Catalog widgets show what's in stock, not what fits the buyer. Personalization without history is a guess.
Built on the WhatsApp Business API, plugged into your store, your CRM, and your inventory.
Buyers describe what they want. The agent searches your catalog, filters by stock, and shows options with size and price.
From cart to paid in the same conversation. PCI-compliant payment links, saved cards, regional methods.
The agent owns the post-purchase loop. Status, tracking, returns, refunds — without a human queue.
Send to the right segment, in the right moment, with policy-safe templates and opt-out built in.
Three chapters from the same customer — discovery, checkout, post-purchase. One agent, one thread, no handoffs.
Chapter 01
Buyers describe what they want in plain language. Subport reads your catalog and answers with three options that actually fit.
Chapter 02
No app switch. No retyped address. The buyer confirms, pays through a secure link, and gets the receipt back in seconds.
Chapter 03
Tracking updates, delivery confirmation, and returns — handled by the agent. The human team only gets pulled in when something actually goes wrong.
Aggregate impact across Subport retail customers in 2025.
Cart recovery
+34%
vs. email retargeting
First response time
−72%
Repeat purchase rate
3.1x
Average order value
+18%
Things your team does a hundred times a day, that an agent should be doing instead.
Variant lookup against live inventory. Suggest in-stock alternates if not.
Carrier API in the loop. Tracking, ETAs, exceptions — without a ticket.
RMAs from a single message. Policy rules in code, not in scripts.
Segmented sends with template policy guards and quiet hours.
Triggered when a wishlist item lands or points cross a threshold.
When a human is needed, the agent hands off with full thread context.
First-class adapters, not webhooks-and-prayers.
Start with one channel and one playbook. Most teams have a measurable lift inside two weeks.