Discovery without a search bar
Buyers describe what they want in plain language. Subport reads your catalog and answers with three options that actually fit.
- Natural-language product search
- Stock-aware recommendations
- Size, color, and price upfront
Move browsers to buyers in one thread.
Subport runs the full retail conversation in WhatsApp — discovery, checkout, fulfillment, returns. Your store, your stack, one inbox.
+34%
vs. email-only flows
−42%
3.1x
Where retail teams are losing today.
Generic commerce automation breaks the moment a customer asks a real question. The handoffs leak. The cart goes cold. The agent inherits a half-finished thread.
Cold carts, lost revenue
70% of carts don't make it to checkout. Email recovery hits 8%. WhatsApp threads get there — when the bot is good enough to answer the actual blocker.
Tickets full of order lookups
"Where's my order?" eats 40% of agent time. None of it requires a human — but every customer expects an answer in under 5 minutes.
Returns that take a person to start
Return policies are simple. Return flows are not. RMAs sit in queues for hours because the bot can't read order history.
Generic recommendations
Catalog widgets show what's in stock, not what fits the buyer. Personalization without history is a guess.
63%
is order status, returns, and product Q&A. All deflectable, none worth a human seat.
What Subport runs for retail.
Built on the WhatsApp Business API, plugged into your store, your CRM, and your inventory.
Conversational shopping
Buyers describe what they want. The agent searches your catalog, filters by stock, and shows options with size and price.
- Live catalog and inventory lookup
- Variant selection in-thread
- Size and fit guidance from your KB
In-thread checkout
From cart to paid in the same conversation. PCI-compliant payment links, saved cards, regional methods.
- Stripe, Razorpay, PayU, Adyen ready
- Saved address and card on profile
- Currency and tax aware
Order, return, refund
The agent owns the post-purchase loop. Status, tracking, returns, refunds — without a human queue.
- Carrier tracking woven into replies
- RMA initiation and label dispatch
- Refund eligibility from policy rules
Targeted promotions
Send to the right segment, in the right moment, with policy-safe templates and opt-out built in.
- Behavior-driven send rules
- WhatsApp template library
- Suppression and quiet hours by default
How a buy plays out.
Three chapters from the same customer — discovery, checkout, post-purchase. One agent, one thread, no handoffs.
Checkout in the same thread
No app switch. No retyped address. The buyer confirms, pays through a secure link, and gets the receipt back in seconds.
- Saved profile, no retyping
- PCI-compliant payment links
- Order confirmation in-thread
Post-purchase, on autopilot
Tracking updates, delivery confirmation, and returns — handled by the agent. The human team only gets pulled in when something actually goes wrong.
- Real-time carrier updates
- One-tap return initiation
- Refund status without a ticket
What changes when retail moves to WhatsApp.
What retail teams see when the cart and the conversation share a thread.
+34%
vs. email retargeting
−72%
3.1x
+18%
The moments we automate.
Things your team does a hundred times a day, that an agent should be doing instead.
"Do you have this in red?"
Variant lookup against live inventory. Suggest in-stock alternates if not.
"Where is my order?"
Carrier API in the loop. Tracking, ETAs, exceptions — without a ticket.
Return and exchange
RMAs from a single message. Policy rules in code, not in scripts.
Sale-day broadcasts
Segmented sends with template policy guards and quiet hours.
Loyalty & restock alerts
Triggered when a wishlist item lands or points cross a threshold.
Escalations that arrive ready
When a human is needed, the agent hands off with full thread context.
Connects to the retail stack you already run.
First-class adapters, not webhooks-and-prayers.
- Shopify
Storefront
- WooCommerce
Storefront
- Salesforce Commerce
Storefront
- Stripe
Payments
- Razorpay
Payments
- Klaviyo
Marketing
- Shippo
Logistics
- Gorgias
Helpdesk
Bring retail support and conversion into one thread.
Start with one channel and one playbook. Most teams have a measurable lift inside two weeks.