Chapter 01
First contact, fully qualified
Lead arrives, agent gets the brief in 30 seconds.
- Natural-language search
- Budget and timeline capture
- Hot lead routing
Real estate
Move buyers from interest to keys.
Subport handles the long, conversational arc of a real estate deal — search, viewings, paperwork, transaction updates.
Lead-to-viewing conversion
+47%
Time spent on coordination
−61%
Median qualifying response
<3 min
01
Where deals stall.
Real estate is conversation-heavy and document-heavy. Most CRMs are good at one and bad at the other.
- 01
Lead drop-off
If you don't reply within 5 minutes, conversion halves. Most agents can't.
- 02
Viewings on the calendar app
Coordinating 4 stakeholders across 3 properties is a Google Calendar nightmare.
- 03
Document chaos
Buyers send IDs over email, agents print, scan, re-upload. Lost documents, lost hours.
- 04
No transaction visibility
From offer to closing, the buyer asks for status updates daily because nothing tells them on its own.
02
What Subport runs for property teams.
Lead qualification at first contact
Budget, timeline, area — captured the moment the lead arrives.
- Budget and area capture
- Pre-approval status
- Lead scoring auto-routed
Viewing logistics
Scheduling, rescheduling, reminders — across multiple properties and parties.
- Multi-property tours
- Stakeholder coordination
- Drive-time aware slots
Document collection
Send the form, get it signed, drop it in your TMS — without leaving the thread.
- E-signature flows
- ID and proof-of-funds capture
- TMS-ready output
Deal status updates
From offer to closing, the buyer always knows what's next without asking.
- Milestone updates
- Mortgage and inspection nudges
- Closing-day playbook
03
From listing click to keys.
Chapter 02
Viewings without the back-and-forth
The agent picks a property; Subport handles the calendar logistics for everyone involved.
- Multi-stakeholder coordination
- Drive-time grouping
- Confirm/reschedule loop
Chapter 03
From offer to closing
Every milestone, every doc, every signature — surfaced as it happens.
- Milestone tracking
- Document collection
- Closing-day countdown
04
Impact on property teams.
Lead-to-viewing conversion
+47%
Coordination time
−61%
Closed deals per agent
+22%
Buyer CSAT
4.7★
05
Moments we automate.
- 01
Listing match
Natural-language search, budget-aware filtering.
- 02
Viewing logistics
Multi-property tours and reschedules.
- 03
Document collection
ID, proof-of-funds, signed contracts.
- 04
Property updates
New listings matched to active buyers.
- 05
Closing playbook
Day-by-day checklist for the final 14 days.
- 06
Open-house RSVPs
Capture, confirm, follow up — automated.
06
Connects to your CRM and listing systems.
- SalesforceCRM
- HubSpotCRM
- BoomTownCRM
- MLS feedsListings
- DocuSignE-sign
- Google CalendarScheduling
Stop losing leads to slow first replies.
Subport answers, qualifies, and books — your agents close.